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Seth Godin - All Marketers Are Liars

Seth Godin - All Marketers Are Liars


Seth Godin - All Marketers Are Liars
Audio CDs in MP3 / English: MP3, 96 kb/s (2 ch) | Duration: 04:17:56 | 177 mb
Genre: Economics and finances

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
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